It seams we've hit peak beard, and The Beard Club is at the forefront of the movement. Formally known as The Dollar Beard Club (yeah, I know), they showed unexpected growth in their second year of operations thanks in part to their founders ingenious and turn key method of creating viral videos. As a small company they jump from just a few hundred thousand dollars in sales their first year, to well over $12 million in their second year. Their new success came with new problems. They had to change their name as to not draw confusion or association with another popular mens grooming company by the name of The Dollar Shave Club. Their packaging also needed to be updated to reflect a stronger visual identity as well appeal to an expanding market demographic.