We facilitate a one-day intensive workshop. We run a collaborative session to gain a deep understanding of your business. This approach accelerates the strategic process in general and builds consensus throughout the entire engagement.
Our process gathers assets from existing programs and initiatives, stakeholder input, customer research, and industry trends into a highly engaging and interactive meeting.
Together, using a fast paced, user centric, and facilitated framework, we define and prioritize user needs, create desired user journeys, define the brand, surface actionable insights, make strategic recommendations and produce tangible results that can be deployed in your organization.
We’ll work with you and your team to define the brand through key attributes including: Company Culture, Ideal Audience, Voice & Tone, Look & Feel, and Value Proposition.
Here we will define primary and secondary customers, surfacing their demographics, psychographics, challenges, and pain points.
Your side of the story. We are here to assist in crafting platforms that align your goals with your customers needs. This is where we dig into your objectives for the business based on short-term, mid-term, and long-term agendas, and set priorities.
We'll help you understand your current market standing, and create a well-defined, differentiated brand identity that resonates with your target audience.
We'll sift through all the data, conversations and inspiration to create a visual and strategic map that places you on the path of success.